Automattic, the corporate behind WordPress.com, WooCommerce and Jetpack, is launching a brand new suite of merchandise centered on the way forward for work — Happy Tools. Automattic is a distant firm with over 850 staff working from 68 nations. And the corporate has constructed a bunch of merchandise through the years to speak, collaborate and work.
With Comfortable Instruments, Automattic plans to show these inner instruments into precise merchandise. The primary product is Happy Schedule, a scheduling service that Automattic is utilizing to ship 24/7 buyer help.
“Concepts about releasing our inner instruments have been kicking round Automattic for years, nevertheless it’s been about discovering the best second and the best product to steer with,” Automattic product lead for Comfortable Instruments Matt Wondra advised me. “Once we began constructing Comfortable Schedule a yr in the past we realized that designing a instrument for our personal scheduling wants additionally crammed a transparent hole within the [workforce management] panorama.”
“No different product on the market gave us the flexibleness and visibility we would have liked to comfortably schedule a globally distributed staff. Because it was a greenfield inner mission, we might engineer it from the bottom up with public launch in thoughts. And it simply made sense to launch Comfortable Instruments first into an trade we all know so nicely — buyer help.”
Comfortable Schedule is a contemporary net app and it ought to really feel extra like Google Calendar as an alternative of some SAP product. As an illustration, you may click on and drag your mouse to create an occasion — no have to enter a begin time and an finish time.
However that is only a begin. Computerized plans to launch extra merchandise over time with the intention to work extra effectively as a distant staff. The corporate is utilizing a software-as-a-service method and it prices $5 per consumer per 30 days to entry Comfortable Instruments.
It’s fascinating to see that Automattic is promising a set of merchandise from day one. It gained’t simply be a bunch of various merchandise. While you subscribe to Comfortable Instruments, you need to be capable of entry a number of merchandise that work collectively, similar to a G Suite subscription allows you to entry Gmail, Google Calendar, Google Drive, and so on. This technique will enhance engagement and stickiness over time.