Whether or not you are trying to rent, market to or collaborate with girls, this quick-hitting recommendation may have the ability to assist.
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“Collaboration is the brand new competitors.” That is what Kathleen Griffith mentioned when requested at Entrepreneur LIVE! about how girls view the office. Girls will be extra open to sharing their experiences, both in individual or over social media, permitting them to remain related and work by troublesome issues cohesively.
On the similar time, Griffith says extra girls than ever mistrust manufacturers. Consequently, if you happen to plan on attempting to promote or market to girls, you are going to have to achieve them straight, probably product by product, and earn their belief. Once more, girls are prepared to share their experiences, and you don’t need one dangerous evaluate to show into an avalanche.
Click on play to listen to Griffith develop on these factors and provides recommendation to girls who’re beginning out as entrepreneurs, looking for stability within the enterprise world.