Blake Lawrence, CEO and co-founder of opendorse, talks in regards to the recommendation he provides the athletes he works with for constructing on their fan base.
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Feelings are likely to run excessive for sports activities followers, which is why tapping into fanhood is so essential for the advertising and marketing efforts of at the moment’s prime manufacturers. Blake Lawrence, CEO and co-founder of opendorse, talks about how his soccer profession at Nebraska ready him to grasp athlete advertising and marketing and the function that social media has in extending an athlete’s affect.
Watch as Entrepreneur Community companion David Meltzer and Lawrence focus on the emotional attraction that athletes and their social media content material have for followers, in addition to how this emotion is being leveraged by firms to enhance their advertising and marketing efforts and higher showcase their merchandise.
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