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Tiffany Wojtkiewicz is chief income officer and a co-founder of ONEHOPE Wine, LLC. She first based the California-based firm with mates, then subsequently teamed up with Robert Mondavi Jr. for the wine a part of the operation. Right this moment, ONEHOPE is a vendor of high quality wines, coffees and different merchandise and is ready up as a social enterprise.
In that regard, ONEHOPE’s merchandise are designed to make a measurable affect for particular charitable circumstances. An instance: Every case of glowing wine funds 12 meals to kids in want.
Talking with Wojtkiewicz about how she cofounded the corporate, and her function in creating progress, was inspiring on a number of ranges. She shared what retains her going, her efforts to be courageous in each her private life and why she believes it is essential to marry mission and revenue. Firms can have each! she insists.
In truth, specializing in progress and giving again is a key element to a few of the most profitable corporations, Wojtkiewicz identified, and one of many secrets and techniques, she stated, to ONEHOPE’s success.
What have you ever constructed? What impressed you to construct it?
I’m one of many builders of ONEHOPE, the place every of our merchandise, primarily nice wine, helps a charitable trigger. A gaggle of us have been working for one of many largest wine corporations stocking cabinets in grocery shops and noticed every thing “flip pink” in October for Breast Most cancers Consciousness Month. The nonprofits and the manufacturers supporting them did so nicely that month, however then, November 1, every thing went again to regular. We knew we may construct one thing that supported nonprofits 365 days a 12 months.
Have been you born a “builder,” or did you need to study to be one?
I don’t know if I used to be born with it, however my mother taught me from childhood to see issues by means of and never give up. I consider that’s a key element of constructing something. We began ONEHOPE in our early 20s, so I grew up career-wise constructing this firm over the past 11 years.
Who was the primary girl you seemed as much as? Why did you wish to be like her?
My mother — the primary girl I knew! She wasn’t offered the identical alternative I used to be, which was attending faculty following highschool. She was working and supporting herself at 17. Her first job was answering telephones, and he or she labored her means as much as be the primary girl on the gross sales power. She created her personal maternity go away coverage with them, as a result of they didn’t have one!
What’s the best threat you’ve taken?
Beginning this firm was an enormous threat. I give up my job and put every thing into it. It felt like an enormous threat on the time, however wanting again, whenever you’re in your early 20s, with no youngsters, mortgage, and many others., it doesn’t appear that dangerous. Many people now have households and roots on this enterprise, so it feels simply as dangerous — perhaps only a completely different sort of threat.
When have you ever damaged down, personally or professionally? How did you break by means of?
We’re studying to work by means of rising pains of our crew, almost doubling in dimension in a short time, concurrently having to do some main reinvention to some components of the enterprise. There are occasions which were actually laborious within the midst of that in the previous couple of months. The important thing to getting by means of it’s in communication and belief in one another as teammates.
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What makes you doubt your self? How do you handle it?
The primary time I do one thing is after I are likely to have essentially the most doubt. Even when I’ve correctly researched and ready, it’s laborious to know what the end result will probably be as a result of it’s unknown territory. The one factor to do is put together, analysis and check as a lot as attainable to place myself in the most effective place to succeed, after which be able to iterate.
How are you aware when to go away somebody or one thing?
I do my greatest to let go of making an attempt to decide and belief my instincts. We often know what to do, and when; typically it’s nearly giving myself the psychological and emotional house to listen to that inner voice.
When was your bravest second? How do you follow being courageous?
I needed to be the bravest when my dad was battling most cancers. He had a protracted battle, and I needed to be courageous for him so he felt my positivity. Working towards bravery for me isn’t nearly placing on the courageous face after I have to. It’s giving myself the outlet and alternative to launch and really feel my true emotions, too. I might say that’s equally, if no more, essential than the “courageous face” itself. It’s only a completely different a part of bravery.
Realizing what you understand now, was it value it?
It was 100 p.c value it! It nonetheless is. We nonetheless have a lot rising and studying to do on this enterprise. Typically, there’s a whole lot of change within the wine business, which traditionally hasn’t modified loads over time. Social enterprises weren’t round once we began both, and that panorama has modified as nicely. We’re a part of that change in each areas and it’s actually thrilling.
What are you able to see your self constructing subsequent?
There’s nonetheless a lot to do with ONEHOPE! Our direct gross sales neighborhood is barely about three years previous and rising quick. Greater than three,00zero ONEHOPE Trigger Entrepreneurs are spreading the ONEHOPE message by means of Napa-style wine tastings throughout the nation and making an affect of their native communities. That a part of our enterprise remains to be new and feels virtually like one thing new we’re constructing.
Tiffany Wojtkiewicz began off as her firm’s government vp of gross sales, with the duty of managing the wholesale crew and distribution partnerships all through the nation. She transitioned to chief income officer in 2014 and is chargeable for all income era channels, and accountable for driving optimum integration and alignment for the gross sales, advertising and buyer help departments. She has efficiently led the corporate, from its final analysis of $60,00zero in gross sales in 2007, to experiencing triple digit progress for the previous three years.
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Wojtkiewicz graduated from the Eller School of Administration on the College of Arizona and began her profession within the wine enterprise within the administration improvement program on the E. & J. Gallo Vineyard firm.
She at the moment lives in Huntington Seaside, Calif., along with her husband Troy and their two kids.