5 Ways This Veteran Used His Military Experience to Grow a $3.5-Million Beard Grooming Business

5 Ways This Veteran Used His Military Experience to Grow a $3.5-Million Beard Grooming Business


Charlie Moyer’s Badass Beard Care is the end result of a lifelong obsession.

four min learn

Credit score Charlie Moyer’s father for sparking his curiosity in all issues beard-related. “I used to be actually simply curious if I might appear to be my dad, as a result of I had by no means identified him with no beard,” says the army veteran and founding father of Badass Beard Care, maker of all-natural beard grooming merchandise. “I’d needed to develop my beard out since I used to be in a position to develop facial hair.”

Moyer’s goals of rising what he calls “god-like facial hair” have been placed on maintain when 9/11 occurred, and he enlisted within the U.S. Coast Guard. “I grew my beard out at any time when I might,” he tells Entrepreneur, “whereas underway on our ship, or on go away. However the longest I used to be ever in a position to do it was about two weeks.”

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After being medically discharged in 2014 attributable to accidents sustained whereas serving, Charlie was lastly in a position to begin on his private beard journey. He rapidly realized, nevertheless, the merchandise on the market weren’t fairly ok, and he started making his personal oils and balms. Right now, Badass Beard Care gives premium beard oils, balms, waxes and washes in 13 scents, deodorant, instruments and extra.

Picture credit score: Badass Beard Care

How did Moyer go from experimenting at house to forming a enterprise that grossed $1.5 million within the first 12 months and is projected to gross $three.5 million in 12 months 4? Thank the time he spent within the Coast Guard. As we have a good time Nationwide Veterans Small Enterprise Week from November 5 to 9, learn the way Moyer’s army expertise helped outline his entrepreneurial journey.

1. He listened to his commanding officer.

“My spouse was not eager on the thought of me rising my beard out, so she insisted that I get some form of product to make it softer and look effectively groomed. I couldn’t discover something within the shops, and on-line merchandise had hit-or-miss opinions, so I made a decision to make my very own.”

2. He shared his product with fellow vets.

“That’s actually how this was a enterprise, sharing samples on the native veteran’s middle. Just a little product goes a really great distance, so I used to be glad to share. Quickly after, they began asking to buy some for family and friends, and even their roommates who tried the samples began asking to make purchases. I ultimately put the merchandise on-line in order that I might simply mail the merchandise, which made it simpler.”

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three. He knew how one can adapt.

“The flexibility to adapt and overcome is one thing that I attribute to my army service, and that has been an enormous assist with studying every little thing there’s to learn about working a enterprise. I believe it additionally helped me to achieve a way of self-accountability, which is extraordinarily vital within the success of a small enterprise.”

four. He utilized federal packages.

“An absence of expertise in retail, enterprise or entrepreneurship is usually a hinderance. Nevertheless, there are a number of native and federal packages designed to assist vets transition into the civilian workforce, and even to start out a enterprise. There are additionally lowered or waived charges in some circumstances that may assist get the enterprise off the bottom.”

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5. He understood the 2 keys to success. 

“A very good product and nice customer support. Companies develop with phrase of mouth greater than anything, and opinions could make or break you. Customer support is the important thing to creating individuals wish to discuss and share your services or products. It reveals in opinions and repeat purchases. And keep in mind, a well-groomed beard invitations confidence, and folks see that confidence. Any beard may be badass; all you really want is to imagine it your self.”

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